古井貢酒 年三十

Packaging Design

Themed around the Chinese New Year culture, this bottle blends festive lantern imagery with royal dragon totems. The bottle features a relief of a dragon soaring through the clouds, with the name “Nian Sanshi” (New Year’s Eve) gilded on the front. Decorated with flying dragons and auspicious clouds, the red-and-gold packaging is grand and majestic.

Brewing Craftsmanship

Utilizing a complex process involving “Five Ancients, Four starters, and Three mashes,” mud-and-stone hybrid cellars, and U-shaped stacking, this method creates a unique “Ancient Aroma.” The resulting spirit is elegant, fragrant, mellow, and harmonious, with a long-lasting and clean finish.